Sunday, May 20, 2018

Record Bookings For Abbott and Costello's "In Society"

The following is an article from The Showman's Trade Review (dated August 12, 1944).

"Advance bookings in 350 theaters - the largest number in history for a Universal picture - have been obtained for the Abbott and Costello film, 'In Society' during the nine-day period between August 10 and 19, it was announced Wednesday by W.A. Scully. general sales manager. None of the bookings was automatic since Universal does not own any theaters.

"Mr. Scully said the film is going to be released in the majority of key cities, including New York (Criterion Theater), Los Angeles, Philadelphia, Detroit, St. Louis, Pittsburg, Dallas, Washington, Boston, Cleveland, Cincinnati.

"'In Society' is the first Abbott and Costello picture to be released in more than a year, for the comedy team was forced into a long period of inactivity when Costello was stricken with rheumatic fever and was bedridden for many months."

-Michael J. Ruhland

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