Note: The reason this review is going up on Thanksgiving Day, is because it features Santa Claus taking part in a parade to tell everyone that Christmas is on its way. It is obvious to me that this is a Thanksgiving parade.
With Disney gaining the rights to the character luckily many people today now know about Oswald the Lucky Rabbit, a character that was not that well know not that long ago. Many also know the basic history of his early years. He was created by Walt Disney and Ub Iwerks and starred in various silent cartoon shorts. These shorts were very popular on their release. At this time producer Charles Mintz was hiring away Walt's crew behind his back. Mintz then told Walt that he would either make these shorts on a much smaller budget or he would not be able to work with the character anymore. This was because despite creating him, Walt never owned the rights to Oswald. Walt refused and he would co-create a brand-new character again with Ub Iwerks called Mickey Mouse. This is where however the history most Disney fans hear seems to end, but Oswald's cartoon career continued for a while afterwards. At first Charles Mintz made a few cartoons with Oswald using the crew that Walt had been using. However soon Mintz would lose the rights to make Oswald when Universal (the studio distributing these shorts) would start its on cartoon studio and put Walter Lantz in charge of the character.
By 1934 when this Christmas cartoon was released, Lantz was making two different series of animated shorts. These were the Oswald shorts and the "Car-Tune" shorts. The difference between these two series was pretty much the same as the difference between Disney's Mickey Mouse and Silly Symphonies series. The Oswald shorts would star Oswald and the Car-Tune shorts would feature miscellaneous characters. Toyland Premiere was a tiny bit of an exception. This Car-Tune short would feature Oswald in it; however, Oswald does play a smaller role here and the real star of the film is Santa Claus.
Santa is the star attraction of the Toyland parade. After the parade is over Oswald invites Santa to a party at his department store. Also attending the party are various Hollywood stars including Al Jolson, Shirley Temple, Bing Crosby, Boris Karloff, Johnny Weissmuller and Laurel and Hardy. Oddly enough Laurel and Hardy are made the cartoon's villains, as they try to steal a chocolate cake made for the party. This ends up causing a food fight that Santa enjoys very much.
This is a very charming cartoon and a delight to watch. The animation while not up to Disney standards is quite good. This is animation above the usual standard of Lantz cartoons at this time. The early scenes at the North Pole may remind Disney fans of the 1932 Disney Silly Symphony, Santa's Workshop. I have no proof as to if they were inspired by that film, this is just an observation. The whole cartoon also moves a brisk pace and has a nice Christmas-y feeling to it.
Cartoon buffs may be interested to know Santa Claus in this film is voiced by Tex Avery. Before he became a director and revolutionized the Warner Brothers cartoons, Tex was an animator at Lantz studio, and with his boisterous laugh it was only naturally for him to voice Santa. This by the way was not the last time he would voice Santa. He would return to voicing the character for a brief gag in a 1943 cartoon he himself directed called Who Killed Who.
