Looney Tunes: Back in Action was a long time coming. Warner Brothers wanted to follow Space Jam with a sequel. Space Jam 2 would have featured the Tune Squad going up against a new alien villain named Berserk-O! (who was possibly going to be voiced by Mel Brooks). Joe Pytka would have returned to direct, and Spike Brandt and Tony Cervone would have been brought on as animation supervisors with Bob Camp designing Berserk-O! and his henchmen. Camp would remember that when given the assignment, he was not even told what the villain's motivation would be or why he was to be antagonist towards the Looney Tunes stating, “They didn’t really talk to me about it. They just said draw him.” However, when Michael Jordon turned down the film, Warner Brother lost interest (as most of you know an actual sequel to Space Jam would be released in 2021). Camp remembered, “[an unknown producer] was saying, ‘Yeah, yeah, Jordan is on.’ But he was lying. The guy didn’t have Jordan hooked up with the project.' So, the studio said, ‘Well, okay, we’re not doing it.'” “I felt the whole point of it was – like a lot of sequels – just to cash in on the success of the original,” Camp also stated. “It wasn’t like it was a great idea that people wanted to make a movie out of. It was just, ‘Hey, Michael Jordan is a cash cow! Let’s milk him for all we can!'”
Two other ideas for Looney Tunes features would follow. One was called Spy Jam and would feature Jackie Chan and the other would be called Race Jam and feature NASCAR driver Jeff Gordon (who has a cameo in this movie). It was only after these two projects were cancelled that Warner Brothers approached Joe Dante (best known for directing Gremlins (1984)) to direct the animation-live action hybrid that would become known as Looney Tunes: Back in Action. Dante was a lifelong cartoon lover and had actually approached HBO in the 1990's with the idea of creating a comedy based off of Chuck Jones early years working at Warner Brothers that would be called Termite Terrace but sadly that project never happened. about this project Joe would later state, "Yeah, they made Space Jam instead. Termite Terrace was a comedy, but it was about Chuck Jones’ early years at Warner Bros in the 30’s. Back when the unit was actually part of the lot with movie stars and stuff. It was a hilarious story and it was very good except that Warner Bros said 'Look, it’s an old story. It’s got period stuff in it. We don’t want that. We want to rebrand our characters, and we want to do Space Jam.' So, they went and did Space Jam and Termite Terrace is just sitting in a vault somewhere and it will never get made." Dante hated Space Jam and stated that he set out to make "the anti-Space Jam" with this movie.
In this film a new Warner Brothers executive fires Daffy Duck. Daffy decides to hang out with a security guard at the studio. He learns that the guard's father is the famous movie star, Damian Drake. However, Damian Drake turns out to actually be a real spy, not just an actor who plays spies in the movies. Daffy and his new security guard "friend" find themselves on a super-secret mission, when Damian Drake is captured by villains. The new executive comes to the realization that she made a mistake firing Daffy and her and Bugs Bunny are following Daffy and the security guard in order to get Daffy back to the studio.
The storyline is a bit messy and runs out of steam in the last act. However, this is not why anyone watches this movie. The real reason to watch any Looney Tunes movie is the characters and the humor. Both of which are wonderful here. This movie truly understands the characters and the comedic stylings that make this franchise so beloved. One of my favorite things about this film is its treatment of Daffy, who is at his absolute best here. This take on the cartoon duck combines both the early crazy "woo-woo" version and the later jealous and greedy version. These two versions of the character work perfectly when combined with one another, giving us a take that feels well-rounded and completely real. Also wonderful is the chemistry between Bugs and Daffy. Their scenes together are delightful often recalling such great shorts as Chuck Jones' hunting trilogy or Friz Freleng's Show Biz Bugs (1957). The other Looney Tunes characters get less screentime but all of them completely feel like the characters we know and love. The humor here is often laugh out funny. This film is a real gagfest with almost non-stop gags from start to finish. With this in mind, it is amazing just how many gags hit perfectly and how few fall flat. Whenever I watch this movie, I find me laughing myself silly. The humor ranges from silly cartoon slapstick to very clever satire to dumb humor to corny word play. However, this film does a great job with each of these types of humor, truly having at least something that everyone would find funny. Even the live action characters get some good laughs here. Steve Martin is absolutely hilarious as the main villain.
Despite the messy plot, I will never stop loving this movie. Part of the reason is that this movie had a huge impact on me at the time. I was 11 and starting to watch less cartoons, feeling that possibly I was outgrowing them. After seeing this in theaters, I found myself falling in love with cartoons all over again and for the rest of my life, I would be an obsessive Looney Tunes fans. Perhaps I will never be able to full separate this film from my nostalgia and the impact it had on me. However, whenever I watch this movie, I still have a heck of a fun.
One of the best things to happen during the making of this film was to have Eric Goldberg hired as the animation director. Goldberg is a self-proclaimed Chuck Jones-aphile and a master at cartoon-y animation. He is best known for his work with Disney, especially the supervising animator for the Genie in Aladdin (1992). His work truly brings as real charm, likability and comedic energy to the animation of these classic characters that helps make this movie such a delight to watch.
The main writer for this film was Larry Doyle. Doyle had been a successful cartoon writer up to this point writing on such animated TV shows as Rugrats, The Simpsons, Beavis and Butthead and Daria.
Bob Camp was also brought on as a storyboard artist. He later remembered his time with Joe Dante very well. “He’s one of my heroes and about the nicest guy you’d ever meet.” He also remembered “He has one of the largest collections of animated shorts on film, with lots of great Warner Bros. stuff. So, we hung out and watched Warner Bros. cartoons with him.”
Joe Dante didn't have as fond of memories working on this picture. An interviewer (Daniel Robert Epstein) asked Joe "Like you, I am a huge Warner Bros cartoons fan. But do you think they should just stop doing new stuff with the Bugs Bunny cast of characters?" Joe responded, Frankly, that would be okay with me. That era was over in 1960. The theatrical cartoons that they produced after 1960, which I remember having to suffer through at the movies, were just abominable. They weren't funny, they were badly animated, they were sub-television level and almost everything they've done since is just a pale shadow of what the great cartoons were. I can tell you from experience that the people currently running Warner Bros have no interest or understanding of that period or those characters. I was making a movie for them with those characters, and they did not want to know about those characters. They didn't want to know why Bugs Bunny shouldn't do hip-hop. It was a pretty grim experience all around."
The movie was unfortunately a box office bomb making. It grossed $68.5 million worldwide but had a budget of $80 million. This led to the Looney Tunes not being seeing on a theater screen again until 2021. A series of cartoon shorts (produced by Larry Doyle) starring the Looney Tunes characters would not be theatrically released as originally planned. These shorts however do turn up as part of the Looney Tunes TV package and can still be seen sometimes when the classic Looney Tunes shorts play on TV. The critical reception was rather mixed, though Ebert and Roeper gave it two thumbs up.
This movie would receive a video game adaption with the same name around the same time the film was released. The storyline of this game followed the story of the film rather closely and allowed players to play as either Bugs or Daffy. The game would be released on PlayStation 2, GameCube, and Game Boy Advance. This platformer received poor reviews upon its release and has been pretty much forgotten today.
Resources Used
The Animated Movie Guide Edited by Jerry Beck.
https://animatedviews.com/2012/artist-bob-camp-recalls-the-ill-fated-space-jam-2/
https://www.suicidegirls.com/girls/anderswolleck/blog/2679865/joe-dante/